Hotel Marketing Blog

Look out for John Dale Beckley's latest hotel marketing tips and strategies
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A great time and intense social media training at Hotel Puerto Juan Montiel in Murcia

Last week, I spent two full days over at the lovely Hotel Puerto Juan Montiel in Aguilas, Murcia, talking social media, doing hands-on training and enjoying the best of the Spanish Costa, away from the busy mainstream tourist spots. This hotel currently caters primarily to the domestic (Spanish)...

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How my friend Simon Turkas turned his life around and started his travel career using social media

Many times when I'm giving talks about how to boost your tourism career using social media, there will be people in the group who have been involved in recruiting. Yes, they invariably all admit they check out people's social media profiles before choosing who to hire. But no, they're not really...

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Promoting Tourism Together - A FREE social media masterclass with John Beckley

It’s a dog-eat-dog world out there, promoting tourism businesses. It feels that way because it is that way. But — good news — it doesn’t have to be. Wolves hunt in packs with greater success than those who go it alone. Promoting Tourism Together is the title and topic of my newest social...

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About your social media marketing strategy - Why 'just doing it' is not enough

Editorial note: This article first appeared in the Feb 2017 issue of RCI Ventures magazine. With social media usage continuing to grow year on year, the emphasis is no longer on just ‘doing’ social media - simply being at the party is not enough. RCI Ventures discusses the importance of...

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​How do we keep our children safe on social media without denying them its benefits?

If you take a look at my social profiles, you can quickly tell I’m a social media marketing guy and also a dad of two children who are quickly growing up and learning to navigate the brave new and ever-changing online world. So I was delighted to be invited by the British School Lanzarote to...

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United Breaks United - How a CEO who won a best communicator award failed at communication when it mattered most

It’s mind-blowing to think about how easily a corporation that presumably spends a colossal amount of money and energy on its image and marketing can provoke its own implosion in a few misjudged moments. The story of how United Airlines got security to beat up and drag a 69-year-old passenger...

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EARLY BIRD — HALF OFF the BEST FOOT Forward Personal Branding Strategy — Forge a path to your dream tourism job!

How's your tourism career doing? What’s your dream job? Where are you now? And where do you want to be in five years’ time? However you answer those questions, I propose to help you with the biggest question of all: How do you forge a path to doing what you truly enjoy? The answer is you...

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The 7 Social Media Principles You Need to Adopt

Social networks change, evolve and even come and go, but the principles of mastering social media will always remain the same because they are principles of human interaction first and foremost. Here they are: 1. Make a great first impression — Always update your bio, profile, about pages...

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What is the Job of a Hotel Community Manager?

Find out what it takes to be a great hotel community manager or hire one for your hotel Social media marketing and engagement used to be what we call 'bathroom business' – something that a hotel's staff could do in their downtime, a few minutes at a go, even while on the toilet. Up until...

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Put your BEST FOOT forward and make 2017 the start of the rest of your life!

Valentine's day is gone, February's almost over, and any New Year's resolution you might have made is probably just a distant memory at this point. So now what? Well, we’re upping the game and hope you’ll join us. Look far ahead. Make 2017 about the rest of your life. Make your next big move...

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